Brand Communication

copaxone

Teva Pharma / Sanofi-Aventis

Product: Copaxone®
Title: With dual power of Copaxone® – Shaping the Future
Medium: Advertisements, Sales Force Materials, Convention Booths, Mailings, Patient Materials, Medical Education Projects
Objective: Emotional, eye-catching demonstration of the benefits for the patients.

roche

Roche

Product: Image Oncology Unit
Title: Beat Cancer
Medium: Advertisements
Objective: Emotional, eye-catching image campaign that encourages patients and highlights Roche’s market leadership .

mandala

The Mandala

Produkt: Design-Hotels Berlin
Titel: The Mandala Hotels, Suites, Spa
Medium: Name, Logo, CD
Objective: Relaunch of the hotels under a new name and establish it as one of the world's most prestigious design hotels. Development of an image to meet the highest standards of design and exclusivity.

cellcept

Roche

Product: CellCept®
Title: Valuable needs safe hold
Medium: Advertisements, Sales/Patient Materials
Objective: Attention grabbing campaign that presents CellCept® as irreplaceable basic therapy after organ transplants

xeloda

Roche

Product: Xeloda®
Title: Anyone who relies on strength determines the course
Medium: Displays (for approval of market extension)
Objective: Update on Xeloda® product story with integration of the new indication gastric carcinoma

wyeth

Wyeth

Product: Oncolgy Division
Title: Breaking new ground single mindedly.
Medium: Image advertisement
Objective: Exceptional campaign, that visualizes the intensive research from Wyeth and sets new standards in the Oncology field.

tecnis

Pharmacia

Product: Tecnis® Z9000
Title: UFO or Oncoming Traffic?
Medium: Poster, Brochures
Objective: DTP Campaign in Physician's Waiting Room for patients to raise awareness on the issue of contrast and night vision.

CeeOn

Pharmacia

Product: CeeOn®
Title: ceeonedging
Medium: Display in opthalmology journals, sales material, trade show, direct marketing
Objective: Image transfer from the market leader in the viscoelastic products to the product line „Intraocular Lenses“ through the creation of an attention grabbing and confident campaign.

xeloda

Roche

Product: Xeloda®
Title: On the right course
Medium: Advertisements, Sales/Patient Materials
Objective: Profile of Xeloda® as means of optimal therapy against intestine (bowel) and breast cancer.

nacom

Bristol-Myers Squibb

Product: Nacom® Retard
Title: MOVE MORE for Parkinson Patients with Nacom® Retard
Medium: Advertisements, Sales materials, Trade Show
Objective: Implementation via attention grabbing campaign.

hecht

Hecht Kontaktlinsen (Contact Lenses)

Product: Image Hecht Contact Lenses
Title: Precision Human being
Medium: Advertisements
Objective: Emotional image campaign for Hecht as specialist for tailor-made contact lenses.

fabre

Pierre Fabre Dermo Kosmetic

Product: Zorac®
Title: Nobody can escape from his skin, or?
Medium: Advertisement for medical print media
Objective: Achieve high attention from dermatologists for Zorac®, a drug against psoriasis

pneumovax

Sanofi Pasteur MSD

Product: Pneumovax®23
Title: Pneumovax®23 – One less worry for years
Medium: Advertisement, Mailing Action, Sales Folder, Case Reports, Waiting Room Posters (Displays), Patient Information, Give-Aways
Objective: Education of physicians and the public about the important protection of pneumococcal vaccination and an emotional call for vaccination.